'Pester Power' Award
For the company with the most manipulative marketing ploy to seduce children into wanting its products, e.g. collectable toys, contests, catchy jingles, or using sport, music and film heroes to promote unhealthy fatty, sugary, additive-laden or salty food.

Coca-cola: for using local music stars, large cash prizes, intense sponsorship and vending machines in schools
Kellogg’s: for using games, CDROMs, stickers, and popular TV and film characters in packaging
McDonald’s: for saturation advertising, use of sporting heroes, and toys for children

Any comments:

'Advertising Assault' Award
For a television advertisement targeted at children and young adolescents that aims to persuade them to eat unhealthy fatty, sugary, additive-laden or salty food. [NB: the judges could not settle on three finalists, so the final four are included for voting]

Bluebird Potato Chips ‘Penguin’ advert. for using animated dancing penguins attractive to young children 
Burger King ‘Tall Blacks’ advertisement for using adolescents’ sporting heroes
Cadbury Chocolate ‘Cadbury World’ advertisement for targeting children with animation and sing-a-long tune
McDonald’s: ‘Mum eating salad, child eating combo’ advert. for not promoting healthy options for children too

Any comments:

‘Trojan Horse’ Award
For an insidious advertising campaign that craftily pushes unhealthy food or drink into schools.

Cadbury Chocolate: for using chocolate bar sales as school fundraisers
Coca-cola: for sponsoring school sport and pushing vending machines in schools as fundraiser
McDonald’s: for sponsoring school sport and the ‘Safe Road Crossing’ programme with extensive use of logo

Any comments:

‘Fancy Dress’ Award
For the worst packaging of a food product high in sugar, fat, salt or additives that is obviously designed to win the hearts of children, enlisting them as sales agents to pester their parents to buy it.

Kellogg’s Bart Simpson ‘Eat my shorts’ Cereal: for brightly-coloured packaging with popular TV character (Image)
Kellogg’s Muesli bars: for using popular TV and film characters to attract young and old children (image)
Raro Wacko drink sachet: for using gimmick of drink that changes colour (image)

Any comments:

‘Tempting Tots’ Award
For a food snack loaded with additives, sugar, salt or fat that’s been shaped and coloured specifically to appeal to young children.

Arnott’s Iced Animals: for using toy-like shapes iced in bright colours from artificial additives (image)
M&M’s: for its high-sugar content and bright colours using artificial additives (image)
Wonka Nerd Ropes: also for its high-sugar content and bright colours using artificial additives (image)

Any comments:

'The Cleanest, Greenest Food' Award
For a food product that is healthy, locally produced and doesn’t need advertising ploys to convince your children to eat it.

Breast Milk: for being local, healthy (scientifically proven), and free!
Fresh Fruit and Vegetables (preferably Organic): for being fresh, local, flavoursome and healthy
Mainland Organic Cheese: for being tasty and filling and liked by children

Any comments:

‘Cleaning up the Food Chain’ Most Improved Award
For a food company that’s making an effort to improve the nutritional value of the food products it markets to children.

McDonald’s: for providing healthier options like salad, milk, water, apple chips, fruit bags, etc.
Pam’s brand (Foodstuffs): for a low-cost general product line actively seeking to be GE-Free
Watties/Heinz: for reducing salt and can sizes, producing organic baby food, and being GE-Free

Any comments:

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